The Model
At its fullest implementation, A Place of Hospitality is a fully customizable operating system
for independent operators that melds the support structure of a franchise group with the creative expressiveness
and personal connection of the independent restaurateur to allow restaurant owners and staff to create unique and
memorable dining experiences for their patrons.
The structure of the System does not presume to tell restaurateurs what to do -- they are, after all, independent
operators -- it just helps them do it better. The System offers a choice of templates for whatever the operator
wants to accomplish along with the coaching and understanding necessary to make wise choices. Once the operator
decides on a course of action, the System provides the support to implement the decision as quickly and easily as
possible.
Operators are initially drawn to the program because it sets them apart in the marketplace and allows them to
accomplish more at a lower cost while freeing their personal time for the work they most like to do. But the
real key to the effectiveness of A Place of Hospitality is its ability to help leaders create and nurture a working
climate that enables the hospitality experience to flourish.
Past the human dimension, we have identified nine elements that must also be in balance to create a successful
business and a memorable dining experience, both of which are necessary to create a sustainable Place of
Hospitality
- Fiscal Fitness
- Enlightened Leadership
- All-Star Staff
- Seamless Service
- Culinary Commitment
- Community Connection
- Responsible Refreshment
- Inviting Environment
- Outreach, Inclusion & Assurance
It will take awhile to create these systems or identify compatible resources in the private sector, but over
time the details of running a restaurant will become easier and less labor-intensive. The following
pages outline what we plan to create in each of these areas.
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