The Ripple Effect
Courtesy is contagious. One restaurant can do more good for the well-being of a community in one day than all
the mental health professionals in town will do in a year because it will touch more people. If guests are
well-served and leave the restaurant feeling better about themselves, they will naturally be more considerate of
the people they deal with. In this way, hospitality has a way of paying itself forward.
People tend to treat others the way they are treated and it has to start somewhere. What better place to trigger
the resurgence of hospitality than in the hospitality industry?
The ripple effect from restaurants delivering the experience of heart-felt caring to every patron will start a
self-reinforcing cycle of courtesy and consideration that will transform the communities they serve and make life
more pleasant for everyone. It is noble work.
Once the dining public has experienced the warmth of true hospitality, they will no longer be willing to tolerate
the indifference and callous attitudes of corporate eateries and inept independents. In ever larger numbers, they
will favor – and be drawn back to – certified Places of Hospitality.
This, in turn, will attract more operators into the family and the momentum will continue to grow ... until
hospitality is truly the competitive point of difference in every independent restaurant in the world.
Courtesy is indeed contagious ... and very, very compelling.
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