What's the Point?

The point of becoming certified as A Place of Hospitality is obviously to grow your business ... not from endless hype and discounting, but from voluntary, enthusiastic support from the community. The point is to trigger a contagious resurgence of hospitality in your community by delivering the experience of heart-felt caring to every patron, every time.

Does it work? Our limited experience to date suggests that it does.

For one thing, certified restaurants have consistently generated higher guest satisfaction scores in our online feedback system. Here is the comparative performance for three months ending December 23, 2011. While the scores for all subscriber restaurants in the system were exceptional, those operations that have been certified regularly out-perform them.

While we do not compile financial information on participating restaurants, certified restaurants have reported increased sales over the same period last year, even in a depressed economy. We can't attribute that directly to their certification ... but it certainly doesn't hurt!